December 9, 2009
The Ellie Goulding Machine: ON
It's fascinating to watch an artist who has previously seem so indie suddenly launched into the megasphere. Ellie Goulding, who has spoken a great deal about loathing hype, this week received word that not only had she landed on the BBC's Sound Of 2010 list, but she'd also won the BRITs 2010 Critics' Choice award. I'd say that award is a load of shit, were it not for the amazing (and successful) Adele getting the first one. Ellie suddenly has some glam new photos and even a new logo...
Notice how her name glows? What makes Ellie, 21, so exciting is her unusual level of versatility. She can do electropop, folk, dreamy ambient tunes (check out her new b-side on itunes, Fighter Plane). Often she mixes these styles together subtly. Hype Machine will lead you to numerous previously leaked MP3s. Among the gems: Starry Eyed, Guns And Horses, Wolves, even an acoustic cover of Midlake's Fleetwood Maccy tune Roscoe.
Ellie was just interviewed on the Guardians's Music Weekly Podcast (MP3) with Paul MacInnes. There'll be a lot more where that came from.
Ellie Goulding Under The Sheets