Here is the new Pet Shop Boys video for what I think is one of their all time worst singles, the trite Winner. I know, blasphemy, but I just couldn't care less about the song. This album launch reminds me a lot of Madonna's MDNA project, where you felt she was shoe-horning a poor track in as a single because it thematically tied into the cross-promotional opportunities of a sporting event. I think the greater truth of the music business now is that a weak lead single can actually kill an album campaign. I should add that I do not blame the production - I just think the song has a bland melody, repetitive chorus and cliched lyrics. It's not the clever take we expect from Neil and Chris.
On a happier note, I hope, here are details of the Winner single package, out August 6. Note that it includes a song called The Way Through The Woods, which I presume is the track earlier misidentified as their next single, Down In The Woods. Anyway, this is from their website:
The track-listing for the first digital bundle and the CD:
2. A Certain "Je Ne Se Quoi"
3. The Way Through The Woods (long version)
4. I Started A Joke
A Certain 'Je Ne Sais Quoi' was originally written and recorded in 2007 and recently reworked by Chris and Neil. The Way Through The Woods was recorded in Los Angeles during the Elysium sessions but Neil and Chris did more work on it subsequently, creating a much longer version. It is a setting of a poem by Rudyard Kipling and, like Winner, features an orchestral arrangement by Joachim Horsley, Andrew Dawson and Ben Leathers. I Started A Joke is a cover of a Bee Gees song from the 60s and is intended as a tribute to the late Robin Gibb. All three bonus tracks have been mixed by Bob Kraushaar. A second digital bundle will contain remixes of Winner, including mixes by John Dahlback and Niki And The Dove.
Update! The single samples are now available on Amazon and both I Started A Joke and A Certain.. sound great, with the Woods song being unclear since it's just an instrumental snippet.
Update #2 BAD NEWS. I had hoped to buy the single on 7 Digital UK, but they are no longer allowing US IPs. Grrr. I think it will be available on US iTunes around Aug 5.