March 28, 2011
Yasmin: The end is the beginning
These are such treacherous times in the music biz that it's dangerous to get attached to developing artists. If they release a single that doesn't fly, they're done (just ask MPHO, Alex Gardner, Mini Viva, Ed Drewett, etc etc). London artist Yasmin is about to release her second single, Finish Line and - this is rare these days - she ticks all my boxes. Great track (she writes her own stuff), lush club mixes, stunning face, solid video, cool artwork. And now we hear that she is recording her long-player with none other than Starsmith (Ellie Goulding, Kylie, etc), among others. Let's hope some harsh record exec doesn't break our hearts, because this single transcends the malaise pop music is in right now (think anything with the ubiquitous Dr Luke sound).
Finish Line is out May 8th... and can anyone tell me what the yeah-yeah-yeah interpolation is at 2:35? [Update: It's the ad libs at 2:47 on Stevie Wonder's As, also covered by George Michael & Mary J Blige]
and her 2010 single, On My Own. Both songs have a pleasing touch of the 90's
Follow Yasmin on Twitter and watch her interview with Louie of wotyougot.
Finally, my favorite mix, Freemasons Pegasus Club Mix. Massive.