January 7, 2011

Marina's medicine

Marina Diamandis gave an interview this week in which she was quite blunt in her assessment of 2010:
I feel more like a failure than a success," she said. "I haven’t done anything I want to do. For someone who wants to be one of the best artists of her generation, I've done fuck all.
She goes on to say, "The (American) label haven't really promoted me at all." To be honest, I am not sure how Marina ever would have succeeded in the US. While everything about her screams POP STAR to me, I think she'd best focus on developing a cult following here. For myself, I guess I wanted an album that had the depth and richness of Obsessions, rather than the abundance of up-tempos that filled the record. The US label inexplicably took Rootless, one of the more subtle songs, off the American pressing of the CD.

The lesson here is that it's out of everyone's control. Simple as that. You cannot really control what connects with the audience. It is very, very hard to make a star. Marina is entitled to feel upset, of course. She was touted as a huge upcoming talent and the sales did not match the dream. She has confidence in spades, so it's hard to hear talk in terms of failure. What she needs to remember - and usually she does - is that it's people that matter. People who love what she does and are inspired by it...

The PS22 Chorus doing Marina & The Diamonds I Am Not A Robot

I love how this version highlights the message of the lyrics:

It's okay to say you've got a weak spot
You don't always have to be on top
Better to be hated
Than loved, loved, loved for what you're not

Wise words. Note that Marina also gave a clue this week as to her next album's themes: "I
t's an abrasive pop record," she said, "about feminism and sex."

Also check out what Revolutions has to say about this topic...


Dan said...

Regardless of her sales, I will continue to be interested in what she releases. She's an exciting new talent with THE VOICE.

I liked probably 65% of The Family Jewels...but her videos were top notch.

Gem said...

She really is great, looks and sounds different to a lot of what is around at the moment. I think she should do a good collaboration, that might help to spread to word about her music.
She has made an impact people because she was voted best dressed in a magazine poll recently

Paul said...

I thought her album was lovely mostly. It's hard for these acts who are told they will be the next big thing and then fail to be. For me, i kind of think Marina had a decent level of success but perhaps not as much as was seemingly promised to her. It's interesting to see how these blog darlings sometimes don't translate that effusive online love into something more tangible (ie people paying $$$ for their product). Although you aren't particularly a fan, I think it will be extremely interesting to see how Simon Curtis fares with that challenge - particularly after giving away his music...

countpopula said...

Did Marina tour the US? I don't remember that at all. Sometimes it's difficult to make inroads here unless you are willing to really hit the roads. Her album was really great though, one that straddled the line between commercialism and critical acceptance--a difficult tightrope to walk.

Her company should really push I Am Not A Robot at a big radio station in LA or NY to get the ball rolling. It seriously COULD happen--who would have thought Florence would be having her biggest US success so far nearly two years after Lungs was released in the UK? I think it just takes longer to build an artist up these days, and very little to tear them down if they aren't careful (MIA or Patrick Wolf, anyone?).


muah. Marina should've signed with a smaller label with a more nurturing relationship. Cherrytree would have been perfect fit.