October 12, 2010
Hurts video brief: You say goodbye in the pouring rain
Hurts have a new video for their third single, Stay. NOT MY CHOICE, this song, but I am not the boss of Theo/Adam Hurts, am I? In this video, which is filled with dour beauty shots of Theo, the Brothers Melodrama trade in their Robert Palmer girls for a bunch Carrie Underwood/Duffy lookalikes... an immediate fail in my book. And what is the symbolism of that craggy ocean rock? Is it phallic? That would... you guessed it... HURT.
Note this clip will probably be devoured by label suits. If so, try this.