August 8, 2010
Alex "Hot Lips" Gardner's epic FAIL
Alex Gardner's out-of-the-blue new single, Feeling Fine, does not make one feel fine at all. It does not even make one feel just... okay. This is the sound of a brilliant singer smothered in vocoder. You can just hear the contemptuous, cynical record executives saying, "Let's make it more like Drake and Derulo and Cruz!"
Sample chorus lyric: "bleh bubbah feeling finnnnee belueb beebubb ahh promise always blee biee s uinnne inne." The vocoder might - might!- have been cool if used sparingly on the middle eight, but it's the apex of awfulness on every chorus.
The video itself, while trite, at least captures Gardner well: all nips, teeth, parted lips and hair. He looks young, but not jail-bait twinky.
Clearly money was spent on this production. If it's indicative that an album will arrive this fall (he's on tour in November), then fine, I will put up with this. I truly believe the single should have been There Goes My Heart*, a ballad in the Chris Isaak vein. It is hard to watch a label falter again and again with an artist who has all the elements for success.
PopJustice's tweet about the song sums it up best...
*note that version of There Goes My Heart omits the mindboggling middle eight