May 27, 2010

Go do, you'll know how to

Let's Colour is, to quote their press release, a worldwide initiative to transform grey spaces with color.
This 2 minute global film was shot by multi-award winning director Adam Berg over four weeks in Brazil, France, London and India. Every location is real and they remain transformed by a palette consisting of 120 different colours. The people in the film are not actors, they are real people who rolled up their sleeves to transform their community with colour.
The video is set to Jonsi's Go Do from his fine 2010 album Go. I love this idea, though someone pointed out it's designed to sell paint. Whatevs, whatevs - the buildings look amazing and there IS something to be said for how physical space and architecture transform people, especially how they feel about their life.


Teresa said...

That is pretty cool. That is a lot of freakin' paint. It's awesome to see a community get together and do something good. It needs to happen a lot more.

small squirrel said...

OK I am such a dumbass but the India parts made me weepy.